SEO Keyword Research Service

In the dynamic world of digital marketing, the right keywords can make all the difference.

At AppLabx, we understand the critical role that keywords play in driving traffic, boosting conversions, and ultimately, achieving online success.

What is Keyword Research?

Keyword research is the foundation of any successful online marketing strategy.

It involves the systematic process of identifying and selecting the most relevant and high-performing keywords that resonate with your target audience.

These keywords act as the bridge between your content and your potential customers.

Why is Keyword Research Important?

Visibility: Effective keyword research ensures that your website and content are visible to your target audience. By optimizing for the right keywords, you increase your chances of ranking higher in search engine results.
Relevance: Keywords help you align your content with the needs and interests of your audience. When your content speaks directly to their concerns and questions, it’s more likely to engage and convert.
Competition: Understanding which keywords your competitors are targeting allows you to identify gaps and opportunities. This competitive analysis can be a game-changer in your marketing strategy.
ROI: Keyword research enables you to invest your marketing budget wisely. By focusing on keywords that have the potential to generate leads and sales, you maximize your return on investment.

Why Choose Our Keyword Research Service?

Expertise: Our team of digital marketing specialists is well-versed in keyword research techniques. We keep a close eye on industry trends and search engine algorithms to ensure your keywords are always up-to-date.
Customized Approach: We don’t believe in one-size-fits-all solutions. Our keyword research service is tailored to your unique business, industry, and goals.
Data-Driven Insights: We rely on data and analytics to make informed decisions. Our research process involves in-depth analysis, ensuring that we select keywords with the highest potential for success.
Local Advantage: We have a deep understanding of the local market. We know what works here and can help you connect with your local audience effectively.

Don’t leave your online success to chance. Let us help you harness the power of keywords and take your digital marketing to the next level.

Contact us using the contact form below to get started on a keyword research journey that will drive results and growth for your business.

Our Unique Selling Points (aka Why You Need to Sign Us Right Now)

Local Expertise

What sets our Keyword Research Service apart is our deep understanding of the local Singaporean market. While we can certainly help you compete on a global scale, our local expertise allows us to tap into the nuances of the Singaporean audience. This means we can uncover hidden gems in local search terms and trends that may be missed by generic keyword research services. Whether you’re targeting the global market or a hyper-local audience, our knowledge of Singapore’s digital landscape gives you a strategic advantage.

Data-Driven Insights

We don’t just provide you with a list of keywords; we offer data-driven insights that fuel your long-term success. Our keyword research process goes beyond search volume numbers. We analyze keyword intent, competition, and user behavior patterns. This comprehensive approach ensures that the keywords we recommend align with your specific business goals and have the potential to drive sustainable growth. With our service, you get more than keywords; you get a roadmap to success.

Tailored Strategies

One size doesn’t fit all in the world of keyword research. What works for one business may not work for another. That’s why our Keyword Research Service is all about customization. We take the time to understand your unique business, industry, and objectives. Our research and recommendations are tailored to your specific needs, ensuring that you receive a keyword strategy that’s a perfect fit. Whether you’re a startup or an established enterprise, our service adapts to your requirements, helping you achieve maximum results.

Our Process

During our Keyword Research process, you will be a major partner of ours to rank your business to the ideal and easy keywords.

The following is our process:

Define Your Goals and Objectives:
- We begin by understanding your business goals and marketing objectives. What do you aim to achieve through keyword research? Is it increased website traffic, higher conversions, or improved brand visibility?
Identify Your Target Audience:
- We determine your target audience. Who are your ideal customers? What are their demographics, interests, and pain points? Understanding your audience is crucial for selecting relevant keywords.
Competitor Analysis:
- We research your competitors in your industry. We identify which keywords they are targeting and ranking for. This analysis helps uncover keyword opportunities and gaps.
Generate Seed Keywords:
- We brainstorm a list of initial keywords related to your products, services, and industry. These are our starting points for the research.
Keyword Research Tools:
- We utilize keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz Keyword Explorer. We input your seed keywords to discover related keywords and their search volume.
Long-Tail Keywords:
- We explore long-tail keywords, which are longer and more specific keyword phrases. They often have less competition and can be highly targeted.
Keyword Metrics:
- We analyze metrics such as search volume, keyword difficulty, and CPC (Cost Per Click). These metrics help us prioritize keywords based on their potential impact and competition.
Keyword Intent:
- We categorize keywords by intent. Are they informational, commercial, navigational, or transactional? Understanding intent helps tailor our content and marketing strategies.
Keyword Grouping:
- We group related keywords into clusters. This helps in organizing content and creating targeted campaigns.
Competitive Gap Analysis:
- We identify keywords that competitors are ranking for but you are not. These represent opportunities to gain an edge.
Local Keywords (if applicable):
- If you have a local business, we incorporate location-specific keywords to enhance local SEO.
Content Strategy:
- We develop a content strategy based on the researched keywords. We plan how these keywords will be integrated into your website content, blog posts, and other marketing materials.
Monitoring and Adjustments:
- Keyword research is an ongoing process. We regularly monitor keyword performance, adapt to changing trends, and adjust strategies as needed.
Reporting:
- We provide you with regular keyword research reports. We highlight progress, rankings, and insights, demonstrating the value of our service.
Optimization:
- We continuously optimize website content, meta tags, and PPC campaigns based on keyword performance and user behaviour.
Feedback and Client Collaboration:
- We maintain open communication with you. We gather feedback and insights from your experiences and incorporate them into our keyword strategy.

Read some of our clients' testimonials

Thanks AppLabx for the web dev help! You guys rocked it and this is coming from a 15 year Sr Web Developer from San Francisco, its always hard for me to find quality web developers. Hope you guys can help me with many more sites soon!

PHILIP LEE - SENIOR SOFTWARE ENGINEER

We have had the pleasure of working with Applabx when setting up our ecommerce website. The service level has been outstanding and the technical support unmatched. Applabx helped us setting up new features and in guiding the content of the site to optimise performance. Besides that, they have supported us in setting up our Social Media and providing content for our platforms with great initial results. If you are looking for a high performing team that is incredible service-minded and does not finish your project until you are content – then this is your future website partner. Thank you Applabx! It is a pleasure working with you!

Sarah Versari, Founder and CEO of Meracai Jewelry

It was a pleasure working with Gilbert! Very patient while helping me to figure out what I wanted on my website and also other clients. Quality work was delivered and I would recommend his company and services to anyone looking for digital help! I look forward to fostering our partnership and bringing over more clients to Applabx. ? Big thumbs up!! ??